Quirky’s new invention platform utilizes the skills of the community to craft better invention submissions. When we first started the project, the community revealed that they’d like to do more than simply choose the name, tagline, and color of a product. Instead, they wanted to help others develop features, sketch designs, and create renderings.
Because the new platform relies heavily on community members working together, we wanted to find a way incorporate them across the invention process, and we started with the most prominent element on the platform: cards.
We wanted to keep invention cards as simple as possible (name, image, description) and also expand on them by providing information about the inventor or contributor. It recognizes the community, and gives the platform a human quality to it.
Influence is Quirky’s way of sharing the success of an invention with the community who made it all possible. Not surprisingly, this is a huge motivator for them to get involved. In the new platform, we display influence two ways:
With the new platform, we developed a section dedicated to finding community members who could assist in invention submissions. The challenge was to reveal enough information to show that someone was worth following.
At a glance, we can see how many inventions and contributions a community member has provided, and hovering on the wrench reveals that community member’s skills.
We brought the card metaphor through the finish line with the products. We wanted to keep them as simple as possible to get customers to convert. Inventors and their teammates are absent, which we did to focus on transactions.
An invention’s story is an important one to tell, so cramming it in such a small amount of real estate wouldn’t do it justice. Instead, we leave that surprise on the packaging for that last bit of whimsy and delight.